Sony Singapore Wisma Atria Celebrates its First Anniversary

For the month of October 2017, Sony Singapore is celebrating the first anniversary of its Sony Store, Isetan Wisma Atria with a brand new look and a series of activities! Targeted at the female consumers, the store is decked out in the different lifestyle settings where Sony products are used in the consumers’ daily life. The products showcased ranges from its SRS-series of Bluetooth speakers to its Xperia line of Android smartphones. A line-up of activities will also be hosted at the Sony Store with limited slots per session. This includes…

Sony SRS-XB20 and SRS-XB30 Review Singapore

LED lights seem to be all rage now whether you are looking at gaming keyboards, mices and even portable wireless speakers. And if you’re into loud deep bass and ah-beng style lighting, Sony wants you to know that they have got you pretty much covered with its SRS-XB series of portable speakers. The SRS-XB series (with line light) comes in 3 models: the XB20, XB30 and XB40. For this review, we are only comparing the XB20 and 30 respectively as the XB40 is basically just a larger version of the…

Sony Walkman NW-WS623 Review Singapore

Sony has a long history with its Walkman music players though in recent years the brand Walkman has also been used for its earphones with built-in MP3 player. I reviewed the NW-WS413 previously and only lamented at the lack of Bluetooth connectivity of it. With the NW-WS623, Sony has included everything that was good with the NW-WS413 but with the added goodness of Bluetooth connectivity. In terms of design, the NW-WS623 needs no introduction. Sony introduced the W-series Walkman headphones way back in 2010. Over the years, the Walkman has evolved with…

Sony MDR-1000X Noise Cancelling Headphones Review

For many years, Bose has been dominating the narratives on active noise cancelling (ANC) headphones with its QuietComfort series. While there are many other ANC headphones in the market – from Plantronics’ BackBeat Pro 2 to Sennheiser’s PXC 550 wireless – ask any frequent travellers and they will swear by the Bose QuietComfort ANC headphones. This might now change when Sony announces its MDR-1000x ANC headphones. It isn’t Sony’s first ANC headphones but when people start recommending me the MDR-1000x after hearing me rave about the Bose QC35, I knew…

Sony introduces the new WS623 Sports Walkman in Singapore

We reviewed the Sony NW-WS413 previously and one of the main complaint we had was the lack of Bluetooth connectivity which really restricted the earphone’s potential as most users are streaming music from their mobile devices even while working out. With the new WS623 Sports Walkman, Sony is addressing this issue by finally including Bluetooth and NFC connectivity to its popular Walkman sports MP3 player. Design-wise, the WS623 looks very similar to the WS413. It features an ergonomic, slim and light design and is IP68-certified (when with waterproof earbuds attached) – allowing you to swim for up to…

Sony Introduces the World’s Fastest SD Card

With cameras going ultra HD and file sizes continue to increase, it’s only a matter of time before we see an upgrade in SD card performance. Today, Sony is introducing its SF-G series of SD cards which are specially optimised for professional photographers and DSLR users and videographers. Using Sony’s proprietary algorithm, the SF-G SD cards have a write speed of up to 299 MB/s (and a read speed of up to 300MB/s) – making it the world’s fastest SD cards. This allows for longer continuous shooting of high-res images with…

CES 2017 Round-up

CES – the annual tech convention in Vegas is THE place for consumer electronic companies to showcase and preview their latest technologies and products which we will likely see it come to market later this year. While many have argued that the future lies in software, VR and AI, it is still pretty excited to see the work that some companies are doing with the hardware side of things. Here are some of more significant trends and product announcements at CES 2017: Alexa is now everywhere Alexa – the voice assistant…

Sony SRS-XB2 Portable Wireless Bluetooth Speaker Review

These days, it’s hard to visit any electronic store and not be bombarded by the extensive range of wireless speakers in all shapes, sizes and colors. With the commoditization of this product category, it seem harder to define a specific purpose for these speakers and also the people who purchase them. Do people bring their portable speakers outdoors? Would people value portability over audio quality? With the SRS-XB2, Sony thinks that it has a product for people who value both portability and audio quality. Design The Sony SRS-XB2 is compact…

Sony goes for gold with its IFA 2016 announcements

Sony’s IFA 2016 press conference started off like.no.other. Its president and CEO Mr. Kazuo Hirai kicked off addressing the elephant in the room head on: how is Sony’s business relevant and viable in this rapidly changing marketplace? The answer to that is Sony’s unweaving commitment to innovation and Kando (the power to simulate an emotional “wow” response) that will make Sony a profitable company that is well positioned for growth. To that, Sony’s new array of products strive to be at the “last one inch” – the closest point to its customers,…