Logitech rebrands itself with new logo and brand identity

Logitech rebrands itself with new logo and brand identity

Logitech – the brand behind the popular UE Boom series of speakers – today announced a revamp of the brand with a new logo and design philosophy. While Logitech will still keep its corporate name, the “Logi” extension aims to personify the brand. With the rebranding, customers can expect more bold colors and simple designs across its range of products that will move beyond the PC peripherals category and into every aspect of your daily life. The new “Logi” branded products will see the company venturing into entirely new product categories with a…

UE Roll(s) out its new portable wireless speaker

UE Roll(s) out its new portable wireless speaker

Logitech UE’s new saucer-like portable wireless speaker has just landed in 6 different hues and patterns. Hoping to make a splash in the crowded speaker market, the Roll is IPX7-certified waterproof (for 30 minutes & up to 1 metre) for those watersports you have been thinking about. The Roll also comes with a bungee cord that lets you attach it to basically anything – your bike, your messenger strap or even to the top of your tent. A rubber flap at the back of the speaker also covers the ports making…