Prime Time for Amazon in Singapore

After months of speculations, Amazon has finally entered the Southeast Asian market with the launch of its Prime Now App in Singapore.

Available via the Prime Now App for Android and iOS, customers can select from a specially curated list of over 20,000 items including groceries, personal care items to electronics.

While customers would require an Amazon Prime membership to make use of the Prime Now service elsewhere, Singapore is the isolated case where the service is launched without the need of the subscription. Another of Amazon’s Prime products – the Prime Video – has also been made available in Singapore since late last year. Singapore customers pay US$2.99 per month for the first 6 months. Thereafter, users will be changed US$5.99 / month.

Amazon Prime Now RedMart
Free Delivery Threshold Above S$40 free 2-hour delivery  Free for first order above S$30 and S$49 for subsequent orders.
Delivery Fee S$5.99 S$7
1-hour Expedited Shipping Add S$9.99
Delivery Timing Order 2 hours ahead for same day delivery Order at least 1 day in advance
Delivery Hours 10am – 10pm 10pm – 10pm
Delivery Areas Singapore Mainland and Sentosa  Singapore Mainland and Sentosa
Promotions / Promo Code S$10 off first order with "10PRIMENOW" or S$20 off with "VISA20" S$100 off first 4 orders (S$25 off min spend S$50)
Image source: http://www.mapletree.com.sg/

To support its local expansion, Amazon has leased a 100,000 sq ft fulfilment facility from Mapletree at Toh Guan that is staffed with over a hundred workers. The company is also looking into building its Amazon Web Services data centres nearby at Jurong data centre park in the Sunview Way/Sunview Road which is operated by JTC.

According to an interview given to CNET, Singapore was chosen as the launch pad for Amazon’s Southeast Asia ambition for its tech-savvy consumers and for being an “urban, a great metropolitan city”.

Amazon’s arrival in Singapore is a shot fired directly into Alibaba’s turf. For the past few months, Lazada, a company Alibaba holds a majority stake in, has been ramping up its marketing effort in acquiring users for its platform.

The company has launched its LiveUp Membership Programme which provides users rebates and discount benefits for a series of online services such as RedMart, Uber, Netflix and Taobao.

Users can sign up for a 60-day free trial or purchase a yearly membership for just S$28.80. Comparatively, the Amazon Prime membership cost US$99 (S$134) yearly.

You can now download the Amazon Prime Now app for Android and iOS here. 

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