Logitech rebrands itself with new logo and brand identity

Logitech rebrands itself with new logo and brand identity

Logitech – the brand behind the popular UE Boom series of speakers – today announced a revamp of the brand with a new logo and design philosophy. While Logitech will still keep its corporate name, the “Logi” extension aims to personify the brand. With the rebranding, customers can expect more bold colors and simple designs across its range of products that will move beyond the PC peripherals category and into every aspect of your daily life. The new “Logi” branded products will see the company venturing into entirely new product categories with a…

GoPro Introduces New HERO4 Session Cube Camera

GoPro Introduces New HERO4 Session Cube Camera

How does a market leader innovates when it already holds 42% of the action camera market? If you’re GoPro, you would take a leaf out of your competitor’s book. The new HERO4 Session is the smallest and lightest camera in the GoPro’s family. The cube-like shape looks similar to the Cube action camera by Polaroid but at 4 times the price. The HERO4 Session is almost 50% smaller and 40% lighter than the BLACK. It only has one control button on the top to trigger the recording function of the HERO4 Session…