Cloverfield: you rather be in the movie than outside watching it

Cloverfield has one of the most viral marketing campaign for a movie in recent years. For the past six months, fans (or innocent movie goers like us) were kept guessing “What the hell is Cloverfield?!”. Afterall, the plot is the most guarded secret of the movie. The scripts were watermarked to prevent copying and a group of unknowns were cast for the show. Like people who actually buys the Anything and Whatever drink, movie goers for the first time are walking into the cinema, not knowing exactly what they were…